JULY 4• 5 • 6 | 2025
Hi Everyone,
Here are the booth assignments.
See you all soon!
Please note: ATM machines will be available in both Upper & Lower Lodges
FINAL CALL FOR ADVERTISING IN THE SHOW GUIDE!
Reservation Deadline May 22/Material Deadline June 1
E-CARD:
SHOW GUIDE ADVERTISING
Reservation Deadline May 22/Material Deadline June 1
Advertising in our show guide can make a difference in your sales.
There is no better way to start your sales rolling than with an ad in our show guide. Our show grounds are expansive, and when our guests arrive, they open the show guide to see who's who, and there you are!
A great photo will guide them to your booth and guarantee that you will always be front and center and easy to find.
RESERVE AD SPACE HERE by May 22nd.
Please do not wait. We have limited space and some very avid advertisers.
We have significantly expanded our digital marketing footprint to reach a larger audience who will be in town for the weekend.
Rather than our usual postcard, we have printed 6,000 brochures with dozens of beautiful images. This will have a more powerful impact than our usual oversized postcard. SEE BROCHURE
WHERE DO THEY GO? We will distribute them to 60-80 hotels, inns, and motels, local shops and businesses and beyond. OUR POSTERS and BROCHURES will be placed everywhere and anywhere.
BE A STAR ON OUR WEBSITE
MAKE A 60 SEC. VIDEO. Using your cell phone makes it easy. Introduce yourself as an exhibitor in BAF…. in your studio and close-ups of you doing your work and inviting them to meet you at the show. All videos will be on our website so all who visit our site will see more than just the artist list and pictures.
Below are some examples to inspire you. Whatever seems to suit your personality? I am more than happy to look at your efforts along the way. Keep it natural and focused on the process. Music is not necessary. It will be exciting to see what happens with this? We are trying a slew of marketing ideas to attract new customers.
Inside the Artist's Studio: Cheryl Molnar youtube.com
Inside the Life & Studio of Artist Dorothea Rockburne youtube.com
/www.youtube.com/watch?v=XX6kjb0e97E
SHOW SCHEDULE
MOVE-IN & REGISTRATION
Upon arrival, please pull up to the front entrance to register. You will see our banner. Most of you can pull your vehicles up to your booths to unload. AAM staff will direct you to your booth.
MOVE IN & SET-UP:
Setup: Thursday, July 3, 9 am-6 pm.
No arrivals after 5 pm on Thursday.
There will be no one to direct you to your booth after this time.
You may remain on-site to set up your booth until dark.
Upper Lodge Exhibitors
Upper Lodge will be locked at 6 pm on Thursday.
*There is no Friday Morning setup.
SHOW HOURS
Friday, July 4: 10 am – 6 pm SHOW
Saturday, July 5: 10 am – 6 pm SHOW
Sunday, July 6: 10 am – 5 pm SHOW
SHOW BREAKDOWN
Sun, July 6: 7 – 9 pm
Vehicles are not allowed on-site until the public has left the grounds.
Access to the grounds 8:30 am Daily.
All Vehicles must be removed from the site by 9 am each day.
Ski Butternut is located at 380 State Rd., Route 23 in Great Barrington, Mass, and just 10 minutes from the intersection at Rte 7.
ACCOMMODATIONS:
If you still need to make your reservations, make them now. July 4 is the busiest holiday weekend in the Berkshires. For reasonable accommodations, look in the town of Lee, which is about 20 minutes away and has several motels, followed by Pittsfield, about 35 minutes away, or try Airbnb.com outside the immediate area.
Visit www.berkshires.org for additional information on the Berkshires!
CAMPING:
There is free camping for exhibitors on the Butternut site. There are no showers and no hook-ups. Bathrooms are located in the lower Lodge. Showers are available at the local community center just around the corner in Great Barrington for $7.00/day. Community Center info: www.berkshiresouth.org
If you plan on camping at Butternut, please sign up for a camping authorization pass.
ARTISTS IN TENTS
TENTED EXHIBITOR ELECTRICITY ALERT: Maximum wattage is 500 watts
FANS ARE NOT PERMITTED INSIDE THE TENTS DUE TO INSUFFICIENT POWER.
You are responsible for opening & closing the tent sides daily.
Do NOT Remove Tent Sides; instead, roll Back Flaps.
ARTISTS IN THE UPPER LODGE
The upper Lodge has carpeting. Air-conditioning and restrooms
ARTISTS IN THE LOWER LODGE
The floor is concrete, and the space will remain cool.
ARTISTS OUTDOORS
**Please remember to bring shims if you are outdoors or in the tent due to some uneven ground conditions.**
ATM: Available in both Upper & Lower Lodges
BOOTH SIGNS & BADGES
Each Exhibitor will receive a booth sign and two badges. The second badge will read "Artist Assistant." unless a name is specified HERE.
If we do not hear from you, we will use the name and information provided on your application.
CELL SERVICE & WIFI
Cellular service varies depending on where you are on the grounds and your service provider. Verizon works very well in most of the area. Public Wi-Fi is available on-site.
ELECTRICITY
OUTDOOR BOOTHS: Electricity is available for demonstrating artists only.
TENTED BOOTHS: 500 watts of electricity included. 500 Watts Max. No Fans allowed.
UPPER & LOWER LODGES: 500 watts of electricity included.
MEDICAL EMERGENCIES
An EMT will be on-site in the building adjacent to the ticket booth.
PARKING
You will receive parking instructions upon arrival. The upper Lodge's indoor and outdoor artists can park at the rear of the Lodge and up the mountain during the show. Please do not block dumpsters.
There is NO PARKING on the showgrounds behind the booths.
PURCHASE TICKETS FOR YOUR CLIENTS
You may purchase discount tickets for $7.00 each regular adult admission is $15.00. If you invite clients, we strongly suggest you reserve/purchase tickets for them in advance.
Purchase your discounted tickets HERE.
Tickets for your guests will be held at Will Call at the ticket booth.
RESTROOMS:
Restrooms, water fountains, and phones are located inside the upper Lodge and the lower Lodge.
SALES TAX/ MA
Mass Sales Tax is 6.25%. All participating artists should register for sales tax certificates. Registration can take 4 to 6 weeks or longer. Artists may register online or by mail. Request the application, and keep a copy when you receive it. Call 617-887-6367 for an application.
If registering online, visit https://www.mass.gov/dor/. Under Businesses, follow the link labeled Registered, Filing, and Reporting, then Help & Resources, and click on Starting & Registering a Business. Artists registering online will need form TA-1. If you apply and don't receive the certificate before the show, do not be concerned - as long as you have completed the application.
Clothing under $175 per item is fully exempt from the state sales tax.
SECURITY
24-hour security will be provided. The upper Lodge will be locked overnight. Please take the usual precautions to secure your booth. Exhibitors are solely responsible for their exhibits, artwork, and personal belongings.
IMPORTANT DEADLINES:
Show Guide Advertising: Reservation Deadline May 22 / Material Deadline June 1 RESERVE AD SPACE HERE
Show Guide Listing & Booth Sign: Submit HERE June 1
Furniture Rental: ORDER HERE June 15
Camping: SUBMIT HERE June 30
Warm Regards.
Richard & Joanna
Richard & Joanna Rothbard, Directors
Richard cell: 845.661.1221 | Joanna cell: 845.661.8951
joanna@americanartmarketing.com or richard@americanartmarketing.com
