November 13-15 2026
Westfield Armory. Westfield, NJ
Hello Everyone,
We are looking forward to seeing you all in Westfield!
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Booth Assignments will be available on October 8.
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The E-card will be up on the webpage on October 1.
Here are all the details.
Exhibitor Services
Pipe & Drape:
If you must use your tent frame for your booth, please email us HERE.
We will provide pipe and drape back walls with Black curtains. Your booth will be enclosed on three sides, and on 2 sides for corner booths.
If you need a Crossbar(s) to hang your track lighting. Order HERE.
Outdoor tents are strongly discouraged. A beautifully designed, professional, well-illuminated display is the standard.
Furniture Rental
Lighting
No household incandescent light bulbs are permitted. The new LED spots or floods are what most of you should use. Track lighting is cheap on Amazon, and I recommend using fixtures that take screw-type bulbs. Best for total output, cost, and flexibility. If you're unsure how to light your booth best, please text or call Richard. We have answers and cost-effective solutions.
Arrival & Check In
Please pull up to the ramp door at the rear of the Armory. Follow our signs.
You may drive to your booth to unload if you arrive before 10:30 am. After 10:30 am, there may not be room to drive to your booth, so bring a dolly.
You must arrive no later than 12 noon.
Set Up Schedule
The show opens at 5 pm on Friday for the Benefit Preview. Hours subject to change
Load-in will be on Thursday from 8 am to 3 pm, and on Friday from 8 am to 2 pm. This will give everyone plenty of time to set up.
Show Schedule
Thurs, Nov 12, 8 am - 3 pm
Fri, Nov 13, 8 am - 2 pm
Show Hours
Fri, Nov 13, 5 pm - 8 pm – Benefit Preview. TBA
Sat, Nov 14, 10 am - 6 pm
Sun, Nov 15, 10 am - 5 pm
Building Access. *Access to the Armory is 9:00 am daily.
The rear door (by exhibitor parking) will be open to exhibitors at 9 am Saturday & Sunday. Please do not use the front door and remember to wear your badge.
Breakdown
Breakdown is easy if everyone cooperates. No vehicle will be allowed in the driveway or Armory without receiving an official go-ahead. Breakdown procedures will be announced on Sunday.
Directions
Westfield Armory, 500 Rahway Avenue. Westfield, NJ + Google Map
Advertising
As in previous years, our extensive advertising campaign will cover all of Northern & Central New Jersey and the Southern New Jersey Suburbs.
Food
The food concession is on-site.
Accommodations
There are many options available. Use your favorite booking site for the Westfield area — Cranford, Springfield, Mountainside, Garwood, Clark, or Airbnb—many within a 15-20-minute drive.
Electric:
A maximum of 500 watts of electricity is available for each booth. A booth and a half will receive 600 watts. You must adhere to this allowance.
*** Please check your lighting for shorts. A short in your electrical connections or cords could affect the electricity in other booths.
Badges
You will receive two badges: one listing the artist's name, studio name, and booth number, and the other stating "Artist Assistant" along with the artist's name and booth number. Badges will be included in the registration packet that you will receive upon arrival.
Booth Sign
Your booth sign will reflect the name and studio name used on your application form, show invoice, and all correspondence. Please get in touch with us immediately if it is incorrect.
Parking
Park only in the rear of the Armory. Once the area is filled, you may park across the street at the school. Do not park in the Armory side lot.
NJ Sales Tax
Sales tax is 6.625%.
Security
There will be overnight security. Exhibitors are solely responsible for the security of their exhibits, artwork, and personal belongings.
Weekend Pass
TICKETS are good for the entire weekend and are $14.00. Exhibitors may purchase for $7.00. Online starting October 1.
Marketing/Social Media
We will be executing an extensive Social Media campaign. Please connect with our social media manager Lisa Lopez to support an coordinate your efforts. Contact: lisa@americanartmarketing.com.
We are always looking for interesting stories to pitch to the media. If you have a press kit or exciting image(s), or a bio you would like to submit send to: richard@americanartmarketing.com
E-Mail Campaign
We will be conducting a comprehensive promotional e-blast campaign, reaching out to both American Art Marketing and American Craftsman galleries' mailing list of 16,000.
If you have any questions, call, e-mail, or text us.
Warm Regards,
Richard & Joanna
Joanna 845-661-8951 or Richard 845-661-1221
